Executive & Commercial Search
Country Managers, Sales Directors, Key Account and Business Development profiles who know food and food-tech in Spain and Latin America.
Recruitment & Market Entry · Food & Food-Tech
The right people on the ground in Spain & Latin America.
We are a recruitment consultancy for food and food-tech. We help companies from Germany, Austria and Switzerland find local leaders and teams, evaluate new markets and set up the structures they need on the ground.
FocusFood Products · Food Technology · Machinery
Local hiring, market evaluation and set-up support for DACH companies in Spanish-speaking markets.
Talent
Local search and placement
DACH → ES
Spain as the entry point
LATAM
Mexico, Colombia, Chile & more
On site
Structures and market evaluation
The Problem
Expansions rarely fail because of the product. They fail because of the wrong set-up on the ground.
A first hire who doesn't fit the market, a distributor nobody checked properly, or a market chosen on gut feeling. Spanish-speaking markets reward local networks and personal trust, and these are hard to build from Munich, Vienna or Zurich.
What We Do
From the first market check to a working local team.
Local Team Build-up
Hiring the first five to fifteen people in a new country: sales, technical service, operations and back office, in the right order.
Market Evaluation
Assessment of market size, competition, price levels, channels and talent availability before you commit budget and people.
Local Structures
Support with setting up on site: entity and employer options, office and logistics partners, payroll and local service providers.
Agents & Distributors
Finding and checking commercial agents, importers and distributors who can represent your brand credibly in the target market.
Employer Fit DACH ↔ Hispanic
Translating expectations around leadership, reporting, salary logic, trust and working style between DACH headquarters and local teams.
Markets
Spain as the entry point. Latin America as the next step.
Many DACH companies start in Spain and use it as a bridge to Latin America. We support both: the first country and the regional roll-out.
Spain
A strong food industry, export-oriented producers and a growing food-tech scene. Often the first Spanish-speaking market and a hub for the region.
Spanish-speaking Latin America
Large, fast-growing food markets with rising demand for processing technology, quality and automation.
Two Verticals
Focused enough to know the market. Broad enough to open doors.
We work where category knowledge, technical credibility and commercial trust matter more than recruiting volume.
Food Products
Producers, processors, ingredient suppliers, importers and distributors, plus the commercial and operational profiles behind them.
Food Technology / Machinery
Processing and packaging equipment, automation and food-tech: country leads, technical sales, service engineers and partners.
Employer Fit
DACH headquarters and Spanish-speaking teams don't define a good hire the same way.
Structure, proof and predictable execution.
Headquarters in Germany, Austria and Switzerland expect reporting discipline, documented pipelines, technical preparation and reliable follow-through.
Trust, relationships and adaptability.
Local markets reward personal networks, initiative, flexibility and leaders who build trust before they close deals. We find people who can work in both worlds.
Process
A clear expansion process. No noise.
Evaluate
We assess the target market, competition, channels, salary levels and talent availability, and agree on a realistic entry plan.
Structure
We define the local set-up: roles, reporting lines, employer model, partners and the order in which to build the team.
Search
We map and approach candidates, agents and distributors directly in the market and qualify their track record, fit and timing.
Build
We support offers, onboarding and the first months on site, so the local team and headquarters work well together from day one.
Founder-led
Trust
Founder-led, with a commercial operator's lens.
Based in Spain, with a German background and a network across Spain and Latin America. We understand both the expectations at headquarters and how things really work on the ground.
Food and food-tech focus
German, English and Spanish
Present on site in Spain
Network across Latin America
Contact
Which market or role are you planning?
Tell us your target market, the role or team you need and your product category. We will come back with a direct view on whether and how we can help.